We are now more than 12 years on from the day YouTube first launched and online video is an increasingly difficult business to break into but 18 year old Elle Mills is proving that it’s still possible, if you have the right stuff! We were lucky enough to get a little time with Elle and asked her to tell us a little about her ever growing channel; ElleOfTheMills and her secret to YouTube success in the 2010’s.
For those of our readers who are not currently familiar with yourself and your work, could you tell us a little about yourself?
Hi! I’m Elle Mills, I’m 18 years old, I’m from Canada, and I make YouTube videos! My videos range from comedy skits to challenges to storytimes, but my most popular videos are my editing challenges. In simplest terms, my editing challenge series are pop culture twists made into movie trailer form.
You’ve had some pretty big successes already, what would you say is your biggest achievement so far in terms of your channel?
I’m extremely grateful for everything that has happened to me and my channel over the past few months, but I would say my biggest achievement is definitely all the recognition I’ve been getting from big media platforms, such as MTV, Ryan Seacrest, E! News, etc, who have written extremely kind articles on my work. It’s something I never thought I would achieve so it is all very exciting!
What advice would you give to someone thinking about starting a YouTube channel of their own?
Live by these three words: consistency, creativity, improvement. If you really want to grow an audience, you have to be consistent with your uploading. If for each video you post, you gain 2 subscribers, then after 5 videos, you’ll have 10 subscribers. That’s exactly how I started out and kept myself going. I knew that for every video I posted, my channel grew just the slightest bit so I continued and continued. While constantly uploading, you have to make sure your content stands out and is always improving. People are looking for something new, so try and be creative. It will go a long way.
Who are your biggest inspirations?
I think Casey Neistat is definitely someone I look up to because of what he has done with his platform and his career is something I can only dream of achieving. I admire his work ethic, his creativity and his passion. Definitely a great role model!
Which of your videos was the most fun/ hardest to make?
I’d say all of my trailers are the hardest to make, especially the videos I’ve made based on shows/movies I’m not familiar with- Those are the biggest pain! Mainly because going through the footage is extremely time consuming and it’s harder to form a trailer idea in my head.
The most fun, in terms of trailers, was definitely “If Troy Bolton Were Like Christian Grey” (Below), “If My Life Were A Movie Trailer” and “If Stranger Things Were A Romantic Comedy” just because I was in love with those concepts and executing them felt creatively pleasing and I was genuinely excited to make those.
How do you balance your time between making videos and managing your social media and everything else you have do to on/offline?
Honestly, I still haven’t figured out the answer to this question myself. I am the worst procrastinator in the world! I get distracted so easily but I guess really, it always comes down to prioritization and time management.
Have you or do you plan to attend any conferences or conventions in respect of your channel (for example VidCon) and do you think these types of events are important?
I have not! I do plan to eventually attend one, but nothing is planned as of yet. I do believe those events are extremely important though! They are a way for viewers to meet their favourite content creators, content creators to meet other content creators, and is just a great way to network and make friends. I can’t wait until I get to attend one!
What do you think has been the biggest factor in your success so far?
Oh gosh, I hope that this doesn’t sound too vain but I believe it’s because of my passion and creativity. I am very passionate about my videos and my channel, and I believe that my videos are worth watching which I think is important in success, because if you don’t believe in yourself, why should anyone else? I try hard to be creative and I think that shows in my videos. I put a lot of effort into every single one and I think people recognize that and appreciate that… at least I hope they do!!
What are your hopes for the future?
I hope that my YouTube channel continues to grow and that I am able to make a living from doing what I love, which is making videos. I also hope that YouTube will open other opportunities for me and that I am able to do other projects in mainstream media.
And lastly, anything you’d like to add or say to your followers?
To anyone who has shared any one of my videos, given it a like, or even just taken the time to watch, thank you so much. It genuinely means the world to me. It makes me beyond ecstatic that people watch my videos, and actually enjoy them. Here’s to the future and what’s to come! I hope you guys join me for the ride!